Programmatic Advertising
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Programmatic Advertising: The Future of Marketing
Unlock the future of advertising with DigiMavel’s programmatic expertise. Drive results, not just impressions.
How Programmatic Advertising Works?
Programmatic advertising automates ad buying, using data and algorithms to deliver targeted ads to the right audience, at the right time, and in the right context, optimizing efficiency and effectiveness


User Visits a Website or App
It all begins when a user visits a website or mobile app that has ad space available for sale.


Ad Space Auction
Website or app owner offers ad space to advertisers in an ad exchange, which is a digital marketplace.

Advertiser Bids
Advertisers set bids for specific ad impressions based on user data and other targeting parameters.


Auction Winner Selection
In real-time, the ad exchange selects the winning bid based on a combination of factors, including bid amount and relevance of user.


Ad Creative Delivery
Once the winning ad is determined, the ad exchange delivers the ad creative to the publisher's website or app.

Tracking & Optimization
Advertisers and publishers track ad performance, including impressions, clicks, conversions, and other key metrics.
Technologies and platforms involved in programmatic advertising
- DSPs
- SSPs
- Ad Exchanges
- DMPs
- Ad Networks
- Ad Creative
Demand-Side Platforms (DSPs: Used by advertisers to bid on and manage ad inventory.
Supply-Side Platforms (SSPs): Used by publishers to manage and sell their ad inventory.
Digital marketplaces where ad space is bought and sold.
Used to collect and analyse user data.
Ad Networks: Aggregators of ad inventory that connect advertisers and publishers.
Ad Creative: The actual ad content, which can include images, videos, and text.
Diving into the World of Programmatic Advertising
Programmatic Advertising Demands Data-Driven Strategies and Data-Driven Excellence: Programmatic Advertising is the future of Advertising.
Benefits of Programmatic Advertising

- Precise Targeting
- Real-Time Optimization
- Cost Efficiency
- Scalability
- Wide & Global Reach
- Better Measurement and Analytics
- Cross-Device Targeting
- Dynamic Creative Optimization (DCO)
- A/B Testing
- Improved Ad Viewability
- Retargeting
- Efficient Ad Buying
Why Choose Us?

Advanced Targeting
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Brand Safety
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Multi-Screen Ad Units
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Blazing Fast Ad Delivery
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Client-Centric Approach
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Improve Clickthrough Rates
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