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Formulas of Digital Marketing

50 Digital Marketing Formulas

50 Digital Marketing Formula's

Certainly! Digital marketing involves a wide range of metrics and key performance indicators (KPIs) to measure the effectiveness of various campaigns and strategies. Here are 50 digital marketing formulas that can be useful for analyzing and optimizing your digital marketing efforts:

General Metrics:

  1. Click-Through Rate (CTR):   

  2. Conversion Rate (CR):

  3. Cost Per Click (CPC):

  4. Cost Per Mille (CPM):

  5. Return on Ad Spend (ROAS):

Social Media Metrics:

  1. Engagement Rate:

  2. Social Media Conversion Rate:

  3. Cost Per Social Media Conversion:

Email Marketing Metrics:

  1. Email Open Rate:

    Open Rate=(Opened Emails/Sent Emails)×100
  2. Click-to-Open Rate (CTOR):

    (Clicks/Opened Emails)×100
  3. Email Conversion Rate:

    Email CR=(Email Conversions/Email Clicks)×100

Website Analytics:

  1. Bounce Rate:

    Bounce Rate=(Bounces/Visits)×100
  2. Exit Rate:

    Exit Rate=(Exits/Page Views)×100
  3. Average Session Duration:

    Avg. Session Duration=Total Session Duration/Number of Sessions
  4. Pageviews Per Session:

    Pageviews Per Session=Page Views/Number of Sessions

SEO Metrics:

  1. Organic Click-Through Rate (oCTR):

  2. Keyword Ranking ROI:

    Keyword ROI=(Keyword Revenue/Keyword Cost)
  3. Backlink Acquisition Cost:

    Backlink Acquisition Cost=Cost of Backlink Building/Number of Backlinks

Content Marketing Metrics:

  1. Content ROI:

    Content ROI=(Content Revenue/Content Cost)
  2. Lead Generation Cost:

    Lead Generation Cost=Content Marketing Cost/Number of Leads Generated

     

  3. Content Shareability:

    Content Shareability=(Shares/Visits)×100

Paid Advertising Metrics:

  1. Ad Click-Through Rate (Ad CTR):

    Ad CTR=(Ad Clicks/Ad Impressions)×100
  2. Ad Conversion Rate (Ad CR):

    Ad CR=(Ad Conversions/Ad Clicks)×100
  3. Ad Impressions Share:

    Ad Impressions Share=(Ad Impressions/Total Impressions)×100

Mobile Marketing Metrics:

  1. Mobile App Install Rate:

    Install Rate=(App Installs/Ad Clicks)×100
  2. Cost Per Install (CPI):

    Ad SpendApp Installs
  3. App Retention Rate:

    Retention Rate=(Number of Users at the End of a Period/Number of Users at the Start of a Period)×100

Customer Acquisition and Retention:

  1. Customer Acquisition Cost (CAC):

  2. Customer Lifetime Value (CLV):

  3. Churn Rate:

    Churn Rate=(Number of Customers Lost during a Period/Number of Customers at the Start of the Period)×100

E-commerce Metrics:

  1. Cart Abandonment Rate:
    Cart Abandonment Rate=(Number of Abandoned Carts/Number of Started Carts)×100
  1. Average Order Value (AOV):

    AOV=Total RevenueNumber of Orders
  2. E-commerce Conversion Rate:

    E-commerce CR=(E-commerce Conversions/E-commerce Clicks)×100

Influencer Marketing Metrics:

  1. Influencer Engagement Rate:

    Influencer Engagement Rate=(Likes + Comments + Shares/Influencer Followers)×100
  2. Influencer Cost Per Engagement (CPE):

    CPE=Cost/Engagements
  3. Influencer ROI:

    Influencer ROI=(Revenue from Influencer Campaign/Cost of Influencer Campaign)

Video Marketing Metrics:

  1. View-through Rate (VTR):

    VTR=(Video Views/Video Impressions)×100
  2. Cost Per View (CPV):

    CPV=Total Cost/Total Views
  3. Video Shareability:

    Video Shareability=(Shares/Video Views)×100

Website and Landing Page Optimization:

  1. Conversion Lift:

    Conversion Lift=((Conversion Rate with Optimization/Conversion Rate without Optimization)−1)×100
  2. Multivariate Testing Confidence Level:

    Confidence Level=1−Significance Level
  3. Landing Page Conversion Rate:

    Landing Page CR=(Landing Page Conversions/Landing Page Visits)×100

Customer Engagement Metrics:

  1. Customer Satisfaction Score (CSAT):

    CSAT=(Number of Satisfied Customers/Total Number of Respondents)×100
  2. Net Promoter Score (NPS):

    NPS= (Promoters -Detractors/ Total Respondents)×100
  3. Customer Engagement Rate:

    Engagement Rate=(Engaged Customers/Total Customers)×100

Event Marketing Metrics:

  1. Event ROI:

    Event ROI=(Revenue from Event /Cost of Event)
  2. Cost Per Attendee:

    Cost Per Attendee=Event Cost/Number of Attendees
  3. Event Conversion Rate:

    Event CR=(Event Conversions/Event Clicks)×100

Miscellaneous Metrics:

  1. Ad Relevance Score:

    Ad Relevance Score=Positive Interactions/Negative Interactions
  2. Digital Marketing Budget Allocation:

    Budget Allocation Percentage=(Individual Channel Budget/Total Marketing Budget)×100

 

 

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