
50 Digital Marketing Formula's
Certainly! Digital marketing involves a wide range of metrics and key performance indicators (KPIs) to measure the effectiveness of various campaigns and strategies. Here are 50 digital marketing formulas that can be useful for analyzing and optimizing your digital marketing efforts:
General Metrics:
Click-Through Rate (CTR): CTR=(Impressions/Clicks)×100
Conversion Rate (CR):
CR=(Clicks/Conversions)×100Cost Per Click (CPC):
CPC=Clicks/CostCost Per Mille (CPM):
CPM=(Impressions/Cost)×1000Return on Ad Spend (ROAS):
ROAS=(Cost/Revenue)
Social Media Metrics:
Engagement Rate:
Engagement Rate=(Likes + Comments + Shares/ Followers)×100Social Media Conversion Rate:
Social Media CR=(Social Media Clicks/Social Media Conversions)×100Cost Per Social Media Conversion:
CPSMC=Social Media Conversions/Social Media Ad Spend
Email Marketing Metrics:
Email Open Rate:
Open Rate=(Opened Emails/Sent Emails)×100Click-to-Open Rate (CTOR):
(Clicks/Opened Emails)×100Email Conversion Rate:
Email CR=(Email Conversions/Email Clicks)×100
Website Analytics:
Bounce Rate:
Bounce Rate=(Bounces/Visits)×100Exit Rate:
Exit Rate=(Exits/Page Views)×100Average Session Duration:
Avg. Session Duration=Total Session Duration/Number of SessionsPageviews Per Session:
Pageviews Per Session=Page Views/Number of Sessions
SEO Metrics:
Organic Click-Through Rate (oCTR):
oCTR=(Organic ImpressionsOrganic Clicks)×100Keyword Ranking ROI:
Keyword ROI=(Keyword Revenue/Keyword Cost)Backlink Acquisition Cost:
Backlink Acquisition Cost=Cost of Backlink Building/Number of Backlinks
Content Marketing Metrics:
Content ROI:
Content ROI=(Content Revenue/Content Cost)Lead Generation Cost:
Lead Generation Cost=Content Marketing Cost/Number of Leads GeneratedContent Shareability:
Content Shareability=(Shares/Visits)×100
Paid Advertising Metrics:
Ad Click-Through Rate (Ad CTR):
Ad CTR=(Ad Clicks/Ad Impressions)×100Ad Conversion Rate (Ad CR):
Ad CR=(Ad Conversions/Ad Clicks)×100Ad Impressions Share:
Ad Impressions Share=(Ad Impressions/Total Impressions)×100
Mobile Marketing Metrics:
Mobile App Install Rate:
Install Rate=(App Installs/Ad Clicks)×100)×100Cost Per Install (CPI):
Ad SpendApp InstallsCPI=App InstallsAd SpendApp Retention Rate:
Retention Rate=(Number of Users at the End of a Period/Number of Users at the Start of a Period)×100
Customer Acquisition and Retention:
Customer Acquisition Cost (CAC):
CAC=Number of New Customers/Total Marketing CostCustomer Lifetime Value (CLV):
CLV=Average Revenue per User (ARPU)/Churn RateChurn Rate:
Churn Rate=(Number of Customers Lost during a Period/Number of Customers at the Start of the Period)×100
E-commerce Metrics:
- Cart Abandonment Rate:Cart Abandonment Rate=(Number of Abandoned Carts/Number of Started Carts)×100
Average Order Value (AOV):
AOV=Total RevenueNumber of OrdersAOV=Number of OrdersTotal RevenueE-commerce Conversion Rate:
E-commerce CR=(E-commerce Conversions/E-commerce Clicks)×100
Influencer Marketing Metrics:
Influencer Engagement Rate:
Influencer Engagement Rate=(Likes + Comments + Shares/Influencer Followers)×100Influencer Cost Per Engagement (CPE):
CPE=Cost/EngagementsInfluencer ROI:
Influencer ROI=(Revenue from Influencer Campaign/Cost of Influencer Campaign)
Video Marketing Metrics:
View-through Rate (VTR):
VTR=(Video Views/Video Impressions)×100Cost Per View (CPV):
CPV=Total Cost/Total ViewsVideo Shareability:
Video Shareability=(Shares/Video Views)×100
Website and Landing Page Optimization:
Conversion Lift:
Conversion Lift=((Conversion Rate with Optimization/Conversion Rate without Optimization)−1)×100Multivariate Testing Confidence Level:
Confidence Level=1−Significance LevelLanding Page Conversion Rate:
Landing Page CR=(Landing Page Conversions/Landing Page Visits)×100
Customer Engagement Metrics:
Customer Satisfaction Score (CSAT):
CSAT=(Number of Satisfied Customers/Total Number of Respondents)×100Net Promoter Score (NPS):
NPS= (Promoters -Detractors/ Total Respondents)×100Customer Engagement Rate:
Engagement Rate=(Engaged Customers/Total Customers)×100
Event Marketing Metrics:
Event ROI:
Event ROI=(Revenue from Event /Cost of Event)Cost Per Attendee:
Cost Per Attendee=Event Cost/Number of AttendeesEvent Conversion Rate:
Event CR=(Event Conversions/Event Clicks)×100
Miscellaneous Metrics:
Ad Relevance Score:
Ad Relevance Score=Positive Interactions/Negative InteractionsDigital Marketing Budget Allocation:
Budget Allocation Percentage=(Individual Channel Budget/Total Marketing Budget)×100
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