
E-Mail Marketing Termnology
Open Rate: The percentage of recipients who opened your email out of the total number of emails delivered. It’s a measure of how well your subject line and sender name engaged your audience.
Click-Through Rate (CTR): The percentage of recipients who clicked on a link within your email. It indicates how effective your email content and calls to action are in driving engagement.
Conversion Rate: The percentage of recipients who completed a desired action, such as making a purchase, filling out a form, or downloading content, as a result of clicking on a link in your email.
Bounce Rate: The percentage of emails that were not successfully delivered to recipients’ inboxes. Bounces can be categorized as “hard bounces” (invalid or non-existent email addresses) or “soft bounces” (temporary delivery issues).
Unsubscribe Rate: The percentage of recipients who opted out or unsubscribed from your email list after receiving a particular email. It’s important to monitor this rate to ensure your content is relevant and valuable to your subscribers.
List Segmentation: Dividing your email list into smaller groups based on specific criteria such as demographics, behavior, preferences, or purchase history. This allows you to send targeted and relevant content.
Personalization: Customizing email content to cater to individual recipients based on their name, previous interactions, purchase history, and other relevant data. Personalization enhances engagement and connection.
Drip Campaign: A series of automated, pre-scheduled emails sent to subscribers over a period of time. Drip campaigns are often used for lead nurturing, onboarding, and customer education.
Automation: The use of automated workflows to send emails based on specific triggers or actions, such as sign-ups, purchases, or abandoned carts. Automation helps streamline communication and saves time.
Call to Action (CTA): A clear and compelling instruction or button that prompts recipients to take a specific action, such as “Shop Now,” “Learn More,” or “Download Now.”
A/B Testing: Experimenting with two different versions of an email (or a specific element within an email) to determine which version performs better in terms of open rates, click-through rates, or conversions.
Responsive Design: Creating email templates that adjust and look good on various devices and screen sizes, including desktops, tablets, and smartphones.
Transactional Email: Automated emails triggered by specific actions, such as order confirmations, shipping notifications, password resets, and account updates. These emails provide important information to recipients.
Spam Score: A numerical value that indicates the likelihood of an email being classified as spam by email filters. High spam scores can negatively impact deliverability.
Deliverability: The rate at which your emails successfully reach recipients’ inboxes rather than being filtered into spam folders. Good email practices and content quality influence deliverability.
Opt-In: Obtaining explicit permission from recipients before adding them to your email list. This ensures that subscribers want to receive your emails, reducing the chances of being marked as spam.
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